Resume
Hardik Kumar
Product Designer
Available for work
Phone
Location
Noida, India
Summary
Product Designer with 3.6+ years of experience designing enterprise AI and data-heavy products - from problem definition through prototyping and iteration with cross-functional teams. I turn complex, ambiguous workflows into structured, scalable experiences backed by design systems and measurable business impact.
Experience
Personify Health
Jun 2025 - Present
UX Designer II
Optimized Customer Acquisition Cost (CAC) by automating a 1-on-1 orientation call to a self-serve enrollment flow, eliminating 5,161 repetitive orientation calls and reclaiming 1,720+ operational hours for health coaches.
Eliminated 100% of repeated engineering intervention required for assessment modifications by designing a self-serve builder for health coaches, collapsing a 4-8-week deployment cycle into minutes, allowing health coaches to scale independently.
Owned remediation of 18% of core-workflow accessibility issues across web and mobile app platforms, safeguarding compliance and enhancing usability for 7.9M users across the product.
Reclaimed 156 hours of annual design capacity of 3 senior designers by creating a design system for the data-dense clinical dashboard, standardizing core components and eliminating 100% of weekly component alignment meetings.
Accelerated user decision-making in the coaching booking funnel by 50%. Replaced a high-friction navigation model with inline comparison, reducing time-on-task from 1.5 minutes to 45 seconds.
Builder.ai
Jun 2024 - May 2025
UI/UX Designer
Led UX for enterprise AI data management and extraction platform, designing a natural-language assistant that transformed unstructured data (PDFs, voice, video) into queryable formats with >99% accuracy and zero hallucinations.
Engineered a pre-upload file-actions that allowed users to shape data prior to ingestion, eliminating processing overhead and reducing manual document review times by 90%, contributing to a 25x client ROI.
Owned an AI outreach and lead-generation platform that orchestrated automates, multistep outbound journeys for sales teams and agencies, cutting manual outreach time by ~80%.
Automated a prospecting system that eradicated workflow fragmentation, resolved data discrepancies, and guaranteed consistent follow-ups, saving ~70% of manual workload.
Removed workflow bottlenecks by architecting a component library and design token system for an AI outbound dashboard, boosting design speed by 1.5x to seamlessly scale production to 100+ consistent screens.
Freelance
Dec 2022 - May 2024
UI/UX Designer
Accelerated sales readiness by ~30% by designing an end-to-end AI conversational voice interface that allowed sales representatives to practice unstructured pitches against an AI prospect and get scored on the conversation.
Spearheaded end-to-end design of an e-commerce ecosystem, increasing conversion rate by 22% through streamlined checkout with a robust internal admin dashboard to optimize both the shopping experience and backend business operations.
Built a cross-platform e-commerce product end-to-end (web, Android, iOS, admin); through iterative usability and A/B testing, lifted task-success from 64% to 87% and cut checkout drop-off by 31%.
Skills
UX
Information Architecture, User Research, Interaction Design, Design Systems, Accessibility (WCAG), User Journey Mapping, Usability & A/B Testing, Research Synthesis, Prototyping
Product
Ambiguous Problem Framing, Feature Prioritization, Trade-off Evaluation, Data-Driven Design
Collaboration
Cross-functional work with Engineering & Product, Stakeholder Management
Tools
Figma, Miro, Adobe XD, Illustrator, Photoshop, Miro, Figma Make, Claude, Lovable, Windsurf
Education
B.Tech, Computer Science and Engineering - Vellore Institute of Technology, Bhopal
2019 - 2023
Relevant coursework: Human-Computer Interaction and Software Engineering
Extracurricular
Awards
Rapid design and prototyping under ambiguous, time-constrained problem spaces.
Leadership
Founded and led a student technology community of 1000+ members. Drove initiatives, mentored peers, and coordinated cross-functional events across engineering and design tracks.
01
What does good design mean to me?
Design that disappears. When a complex workflow feels obvious to the user, the design has done its job. I'm less interested in beautiful interfaces and more interested in the silence after a user completes a task without friction
02
How do I design for scale?
I design systems, not screens. Whether it was an AI document dashboard or a clinician workflow tool, I focus on patterns and decisions that hold up across edge cases, user types, and product growth - not just the happy path.
03
How do I handle ambiguity?
I treat ambiguity as a design input. I start by mapping what's unknown, run quick research to reduce risk, and align the team around a shared problem definition before touching any solutions. Ambiguity usually signals a misaligned mental model - and that's exactly where design adds value.
04
How do I balance user needs with technical constraints?
Constraints are part of the brief. On the healthcare platform, strict system limitations shaped every design decision. I work closely with engineers early to understand boundaries, so by the time we're in detailed design, we're solving real problems - not ideal ones.
05
How do I measure success after a design ships?
I define success metrics during the design phase, not after. On the document analysis dashboard, I tracked task completion speed and error rates - both improved post-launch. Good design should be measurable, and I build that into the process from day one.