Resume
Hardik Kumar
Product Designer
Open to Senior Roles
Phone
Location
Noida, India
Summary
Product Designer with 3.5 years across AI, healthcare, and enterprise SaaS, working on data-heavy systems where the design problem is structure, not screens. I work at the system level - removing dependencies, redistributing who owns the work, and turning ambiguous problems into flows that hold up as they scale.
Experience
Personify Health
Jun 2025 - Present
UX Designer II
Designed across three products on Personify's 7.9M-member health platform: the Transform enrollment and engagement funnel, a clinician-facing assessment tool, and a clinical dashboard.
Designed a self-serve tool that lets non-technical wellness coaches build and publish clinical assessments themselves, removing engineering from the loop entirely. What used to be a 4-8 week cycle of eng tickets and deploys is now an update the coach makes, routes for approval, and ships automatically. Sole designer, owned through four mid-project scope expansions.
Pivoted a high-risk feature removal into a strategic, self-serve onboarding redesign by advocating for user education, successfully aligning cross-functional stakeholders to protect 12-month program adoption
Built and owned the design system for the clinical dashboard, where several designers working on separate features had drifted into inconsistent components. Created a single governed library and shared usage rules the team now designs against, so consistency stopped getting relitigated in every review.
Restructured a low-context enrollment funnel into a guided, step-by-step flow; usability testing (8 participants, web and app) showed users understood the program's value before committing, where the prior flow asked them to commit blind.
Resolved 36 WCAG accessibility gaps across the homepage and core workflows, cutting accessibility tickets 18%.
Builder.ai
Jun 2024 - May 2025
UI/UX Designer
Owned design end-to-end, from research through shipped product: built an 18-component design system from scratch that powered 14 modules and took the product from zero to launch in roughly three months.
Led the end-user experience (AI extraction, retrieval, workspaces) alongside a second designer who owned the admin console. Designed an AI assistant that pulls structured data from large file sets through natural-language chat, and added pre-upload file actions so users filter and shape data before ingestion - so extraction never runs on junk and users aren't cleaning up after the fact.
Designed a campaign-automation flow that decoupled outreach effort from audience size: one three-step setup reaches an entire prospect list, replacing manual per-person work across LinkedIn, email, and spreadsheets.
For the Fujairah Digital Government portal, restructured a long, unstructured PRO Card form into a guided flow using progressive disclosure and field grouping.
Freelance
Dec 2022 - May 2024
UI/UX Designer
Owned end-to-end design for an AI sales-coaching tool where reps practice pitches against an AI buyer and get scored on the conversation. Unified three separate stages into one continuous session and made the hardest surface - an unstructured spoken call - legible at a glance.
Built a cross-platform e-commerce product end-to-end (web, Android, iOS, and an admin dashboard), turning an ambiguous brief into a buildable product and unifying competing user workflows into one information architecture built around the highest-revenue path.
Built a cross-platform e-commerce product end-to-end (web, Android, iOS, admin); through iterative usability and A/B testing, lifted task-success from 64% to 87% and cut checkout drop-off 31%.
Skills
UX
Information Architecture, Interaction Design, Design Systems, Accessibility (WCAG), User Journey Mapping, Usability & A/B Testing, Research Synthesis
Product
Ambiguous Problem Framing, Feature Prioritization, Trade-off Evaluation, Data-Driven Design
Collaboration
Cross-functional work with Engineering & Product, Stakeholder Management
Tools
Figma, Miro, Adobe Creative Cloud
Education
B.Tech, Computer Science and Engineering - Vellore Institute of Technology, Bhopal
2019 - 2023
Relevant coursework: Human-Computer Interaction and Software Engineering
Extracurricular
Awards
Rapid design and prototyping under ambiguous, time-constrained problem spaces.
Leadership
Founded and led a student technology community of 1000+ members. Drove initiatives, mentored peers, and coordinated cross-functional events across engineering and design tracks.
01
What does good design mean to me?
Design that disappears. When a complex workflow feels obvious to the user, the design has done its job. I'm less interested in beautiful interfaces and more interested in the silence after a user completes a task without friction
02
How do I design for scale?
I design systems, not screens. Whether it was an AI document dashboard or a clinician workflow tool, I focus on patterns and decisions that hold up across edge cases, user types, and product growth - not just the happy path.
03
How do I handle ambiguity?
I treat ambiguity as a design input. I start by mapping what's unknown, run quick research to reduce risk, and align the team around a shared problem definition before touching any solutions. Ambiguity usually signals a misaligned mental model - and that's exactly where design adds value.
04
How do I balance user needs with technical constraints?
Constraints are part of the brief. On the healthcare platform, strict system limitations shaped every design decision. I work closely with engineers early to understand boundaries, so by the time we're in detailed design, we're solving real problems - not ideal ones.
05
How do I measure success after a design ships?
I define success metrics during the design phase, not after. On the document analysis dashboard, I tracked task completion speed and error rates - both improved post-launch. Good design should be measurable, and I build that into the process from day one.