Open to Senior Roles
Removing friction from user workflows.
Hi, I'm Hardik Kumar, Product Designer with 3.5+ years of experience building healthcare and e-commerce products. I specialize making complex workflows feel effortless.
I design for
Scale
Impact
People
Hardik Kumar
Product Designer
Unpopular opinion: Any designer who says "Don't judge a book by its cover" is not a real designer.
Hi, my name is Hardik and I'm a Product Designer and I judge everything by their looks. With over 3.5 years of designing B2B and B2C systems, I simplify complex workflows, reduce cognitive load, and bring structural clarity to products at scale.
I'm a learner, a decision maker, and a person who push back until things are right. If that sounds like someone you want to work with, you're at the right place at the right time.
What people have to say
Hardik joined the Personify Health UX team in summer 2025 and immediately proved himself an invaluable contributor and teammate focusing on our health plan, coaching, and condition care products. He quickly dove in and became an expert in our design system, applying his learnings from small WCAG remediation work to net-new pattern/layout guidance with extensive documentation for designers and developers. He has stretched across multiple projects at different levels of definition and ambiguity, working independently and creating artifacts like problem/opportunity rankings from past research, executive summaries, and annotated user flows with pain points. Hardik also grew immensely by collaborating with our researcher to co-create a validation plan for his redesigns, and with our writer to explore ways to drive clearer user expectations within the experience. He has beautifully balanced data complexity and richness with visual cleanliness in his designs, and has tightly adhered to our design system while pushing creative limits of its application.
Katie (Johnstone) McLeod
UX Director, Personify Health
Hardik joined EmergeGen-1 during a highly escalated phase with tight deadlines and demanding stakeholders. Despite it being his first project, he delivered with a level of professionalism and design maturity often seen in far more experienced designers. Hardik is an amazing team player, he thinks critically about requirements, proactively identifies edge cases, and consistently raises the bar for quality. The client specifically praised the sophistication of the work delivered. Hardik is dependable, thoughtful, and a strong collaborator. I would highly recommend him for complex, high-pressure product environments.
Simran Singh Bhogal
Implementation Project Manager, Addepar
Working with Hardik on a project for Builder.AI was a truly positive experience. Despite joining closer to the end of the project, he quickly adapted and made a significant impact on key aspects of the work. His hard work and responsiveness were invaluable in helping our team successfully complete the project while maintaining a high level of design quality that met professional standards. Hardik demonstrated himself as a responsible and skilled designer with solid experience in the "Builder Estimator Final" project. I highly recommend Hardik for any future projects. He is a reliable team player who brings value to any team he works with.
Yelyzaveta Zakharchuk
UI/UX Designer, SOFTSWISS
I’ve had the pleasure of working with Hardik and have consistently been impressed by his ability to turn complex ideas into intuitive and visually appealing user experiences. He has a strong eye for design, pays close attention to detail, and always keeps the end user at the center of his work. His creativity, problem-solving skills, and collaborative approach make him a valuable asset to any team. I highly recommend Hardik to anyone looking for a talented and dedicated UI/UX designer.
Syed Al Kamar
Senior UX Designer, Personify Health
01
What does good design mean to me?
Design that disappears. When a complex workflow feels obvious to the user, the design has done its job. I'm less interested in beautiful interfaces and more interested in the silence after a user completes a task without friction
02
How do I design for scale?
I design systems, not screens. Whether it was an AI document dashboard or a clinician workflow tool, I focus on patterns and decisions that hold up across edge cases, user types, and product growth - not just the happy path.
03
How do I handle ambiguity?
I treat ambiguity as a design input. I start by mapping what's unknown, run quick research to reduce risk, and align the team around a shared problem definition before touching any solutions. Ambiguity usually signals a misaligned mental model - and that's exactly where design adds value.
04
How do I balance user needs with technical constraints?
Constraints are part of the brief. On the healthcare platform, strict system limitations shaped every design decision. I work closely with engineers early to understand boundaries, so by the time we're in detailed design, we're solving real problems - not ideal ones.
05
How do I measure success after a design ships?
I define success metrics during the design phase, not after. On the document analysis dashboard, I tracked task completion speed and error rates - both improved post-launch. Good design should be measurable, and I build that into the process from day one.